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Nordstrom pegged as smartest luxury retailer: L2 Think Tank
Nordstrom iPad app Department store chain Nordstrom has been lauded as the top-performing luxury digital retailer due to its seamless customer service, social media prowess, comprehensive mobile...
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Burberry continues digital domination, tops fashion IQ study: L2 Think Tank
Burberry came on top for L2's study British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the...
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Tiffany feted for unmatched digital marketing: L2 Think Tank
Tiffany ad in the Pandora iPhone app Jeweler Tiffany & Co. is outdoing its competitors in the digital space as the only brand to receive a genius ranking on L2 Think Tank’s new Digital IQ Index:...
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Estée Lauder, Lancôme sweep up competitors on digital: L2 Think Tank
Estée Lauder eyeshadow Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index:...
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Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
Estée Lauder beauty products Marketers in the beauty, fashion and watches and jewelry categories are leading on China’s digital playing field with brands including Estée Lauder, Lancôme, Burberry,...
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Hennessy, Johnnie Walker show dominance in digital realm: L2 Think Tank
Johnnie Walker Blue Label collection with Porsche Design Studio Hennessy, Johnnie Walker and Maker’s Mark are among the top 10 spirits brands that showed dominance in the digital realm this past year,...
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InterContinental shows digital expertise: L2 Think Tank
InterContinental New York Times Square InterContinental Hotels & Resorts tops other luxury hotel brands by showing expertise and innovation in the digital arena this past year, according to a new...
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One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank
Nordstrom iPhone app with updated content One-third of luxury marketers offer mobile commerce options for consumers on non-optimized Web sites, according to a new report from L2 Think Tank. Key...
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56pc of luxury fashion brands lack Chinese ecommerce: L2 Think Tank
Burberry Chinese-language mobile site Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands,...
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Gucci shows digital dominance in Japan: L2 Think Tank
Gucci shows digital dominance in Japan Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a...
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60pc of luxury brands offer Korean Web site: L2 Think Tank
Louis Vuitton's Korean site Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan,...
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Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank
Bloomingdale's flagship in New York Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online...
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Nordstrom, Saks most digitally adept luxury retailers: L2 Think Tank
Nordstrom Department stores Nordstrom and Saks Fifth Avenue are ranked as the most digitally progressive retailers because of their large size and ecommerce options, according to a new report from L2...
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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank
Michael Kors Instagram Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according...
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14pc of luxury brands offer advanced Russian Web site: L2 Think Tank
Dior's Russian Web Site Of the 55 percent of luxury brands that offer Russian Web sites only 14 percent of brands offer Web sites with advanced Russian translation, according to a new report from L2...
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88pc of hotel brands feature mobile-optimized site: L2 Think Tank
Starwood Preferred Guests app Eighty-eight percent of hotel brands feature a mobile-optimized site and 75 percent of hotels have invested in brand-specific apps or capitalize on parent company iPhone...
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Fairmont, Burberry excel digitally in Middle East: L2
Burberry's Travel Tailoring Fairmont, Four Seasons and Burberry ranked among the top 10 in L2′s latest study that assesses the digital proficiency of brands active in the Middle East and finds many...
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Nordstrom Direct president: social media is word of mouth on steroids
Nordstrom iPhone app NEW YORK – The president of Nordstrom Direct discussed the retailer’s prescient embrace of a single consumer experience across all channels when ecommerce first arrived and its...
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Apple is about to crash the party, claims L2 founder
Scott Galloway at the L2 Forum 2013 NEW YORK – L2′s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins...
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L’Oreal Group, Estée Lauder dominate digital beauty: L2
Lancôme Paris Artliner 24H Lancôme Paris, Kiehl’s and L’Oréal Paris clinched the top three spots in L2 Think Tank’s “Digital IQ Index: Beauty 2013″ study as competition escalates on a variety of...
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